NEWBURYPORT, MA (June 2nd, 2025) – MERSEN CANADA TORONTO INC. is pleased to announce effective June 2nd, 2025, Andrey Goreev has joined Mersen Electrical Power as Regional Sales Manager for the Western Canada Region. He will report to Tom Arbanas, Vice President of Distribution Sales and Customer Care, Canada.
Andrey has over 18 years of experience in industrial automation, control systems, and strategic sales leadership across global markets. Most recently, he held the role of Business Development Manager at Weidmüller Canada, where he led automation sales initiatives across Western Canada driving revenue growth, reducing sales cycle times, and expanding into emerging sectors like renewable energy. Prior to that, he served in progressively senior roles within Weidmüller, including Major Projects & Key Accounts Manager and Industry Manager for Power & Utilities in Russia. Andrey’s career began at Endress+Hauser, where he advanced from Field Sales Engineer to Regional Sales Manager, playing a key role in market expansion and managing high-value industrial clients.
His track record of ascending into progressively senior roles—including managing major projects and key accounts—demonstrates strong leadership, strategic thinking, and client relationship management, making him ideal for this role within Mersen.
Andrey holds a Master of Business Administration (MBA) from Royal Roads University from Victoria, BC and a Bachelor of Engineering in Electrical Power Systems from South-Ural State University in Russia.
Andrey will be taking over this role from Mark Lipton, who is retiring after 24 years of service, end of June 2025.
For more information about Mersen, visit mersen.com.
About Mersen
Mersen is a global expert in electrical power and advanced materials for high-tech industries, with over 135 years of experience, and more than 50 industrial sites and 18 R&D centers in 33 countries. Mersen Electrical Power provides a broad portfolio of products in electrical protection and control and offers solutions for power management applications. Mersen Electrical Power teams work with customers worldwide to design and to deliver customized solutions and key products into various key markets such as commercial, industrial, renewable energies, power electronics, and E-mobility. Mersen’s mission is to make customers’ applications safer and more reliable. For more information, in Canada, call 416-252-9381 (Option 1) or visit www.mersen.com
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PRESS CONTACT
Karen Schmuch
Sr. Marketing Communications Manager, North America
karen.schmuch@mersen.com | (978) 465-4919